Guide
GTA 6's Giant Downtown Miami Banner: Where It Is and the Rules Behind It
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Current status
- Current status: Banner reported finished on October 22, 2026, after three days of installation.
- Last verified: October 22, 2026.
- Sources checked: Miami Today, Hoodline, Fortune, Miami GTA Tours, thegta6news, posts on X by Joel Franco, @samchrme and @gtasix_.
- What is confirmed: the City of Miami created a temporary banner exception for GTA VI promotion.
- What is not confirmed yet: this banner's permit, size, fee and end date, and whether more downtown banners will follow.
Where the banner is
Reported (thegta6news, from Joel Franco's photos):
- Building: the one with the Hotel YVE Miami sign on its roof, 146 Biscayne Boulevard.
- View it from: Bayside Marketplace, directly across the road.
- Timeline: first photographed going up on October 19. On October 20 a local, @samchrme, said installers told him it would be done by Wednesday, October 21. On October 22, @gtasix_ posted it as complete.
Analysis: it's a few blocks south of the Kaseya Center's Welcome to Vice City sign, so you can see both on one walk along Biscayne Boulevard.
Why the city asked to drop 'Vice City'
Reported (Miami Today): at the September 10 meeting, Commissioner Christine King thanked "the operator" for "taking 'Vice City' away from the City of Miami." Mayor Eileen Higgins said, "We don't like being referred to as 'Vice City'." Sponsor Damian Pardo said the approved materials have no "revving cars" and no guns.
Analysis: that lines up with what's gone up so far: key art of Jason and Lucia and the game logo, not crime imagery. It also echoes the Paris tower ad that removed its guns.
Confirmed vs rumored: the downtown banner
| Claim | Status |
|---|---|
| City of Miami approved GTA VI banner exception | Reported (Miami Today, Fortune) |
| $208,000 fee for banners over 5,000 sq ft | Reported (Miami Today) |
| Banner at 146 Biscayne Blvd | Reported (photos, fan sites) |
| Banner finished Oct 22 | Reported (single fan account) |
| This banner's size and fee | Unknown |
| More downtown banners coming | Possible, up to five buildings discussed |
The bottom line
Downtown Miami now has a building-sized GTA 6 banner, legal under a temporary city rule. The details of this specific banner aren't public, so treat the size and fee as unknown.
Sources checked
- Miami Today: Giant banners promoting GTA VI may net city $1 million
- Hoodline: Miami wants Rockstar to pay per banner
- Fortune: GTA 6 is taking over Miami
- Miami GTA Tours: downtown banner ordinance
- thegta6news: GTA 6 banner goes up on Biscayne Boulevard
- @gtasix_ on X: banner complete
Update log: 2026-10-22: Published.
Frequently asked questions
- Where is the GTA 6 banner in Miami?
- On the Hotel YVE Miami building at 146 Biscayne Boulevard, across from Bayside Marketplace in downtown Miami.
- How much does a GTA 6 banner in Miami cost?
- Under the city's temporary rule, banners over 5,000 square feet cost $208,000 each. This banner's size and fee haven't been published.
- How long will the banner stay up?
- The city rule allows a maximum of 56 days in a row, ending no later than December 31, 2026.
- Where does the banner money go?
- To the Underdeck park project, the Rev. Edward T. Graham Greenway under the I-395 Signature Bridge.
Keep exploring GTA 6
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Editorial note: GTA6Home is an independent fan resource and is not affiliated with Rockstar Games or Take-Two Interactive. We track official Rockstar announcements and update this guide whenever the facts change — the “Last updated” date above reflects the latest review. Anything not officially confirmed is labeled per our Editorial Policy.