Guide
GTA 6's Miami Ad Deals: The October 20 County Vote, Beach Chairs and Banner Planes
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Current status
- Current status: Kaseya Center deal done. County vote pending October 20. Miami Beach contract status unclear.
- Last verified: October 15, 2026.
- Sources checked: Miami Herald; Rockstar Report; GTA BOOM (Oct 12); GTA BOOM (Oct 15).
- What is confirmed: the Kaseya Center sign and its deal value, and the October 20 vote date.
- What is not confirmed yet: whether Miami Beach has signed, and who is flying the banners.
The deals, one by one
| Deal | What it covers | Status |
|---|---|---|
| Kaseya Center | "Welcome to Vice City" rooftop sign, $975,000 | Confirmed — installed Sept 22 (Miami Herald) |
| Miami-Dade County proposal | Branding at Miami International Airport, PortMiami, transit | Pending — vote moved to Oct 20 (Rockstar Report) |
| Miami Beach (via Amplify Marketing) | VI/Vice City branding on beach chairs and umbrellas | Reported unsigned as of Oct 12 |
| City of Miami | Temporary downtown banners in an event area from Oct 15 | Reported — separate ordinance (GTA BOOM) |
| Miami Heat (private) | "A Night in Vice City" game on Nov 18 | Confirmed — WSVN |
The county fight
Reported (Miami Herald; Rockstar Report citing the Herald):
- Commissioner Juan Carlos Bermudez, Sheriff Rosie Cordero-Stutz and the county's Association of Chiefs of Police have all opposed tying county property to the game.
- The county presentation included Vice City branding ideas such as a MIA gate and replica manholes (Miami Herald). Mayor Levine Cava signed off on September 10.
- The item was set for October 6. Commissioner Oliver Gilbert moved the vote to October 20.
- The mayor can approve contracts under $1 million without the board. Bigger deals need commission approval.
Confirmed vs rumored: Miami deals
| Claim | Status |
|---|---|
| Kaseya Center "Welcome to Vice City" sign, $975K | Confirmed — Miami Herald |
| County vote on airport/port branding Oct 20 | Reported — Rockstar Report/Herald |
| Miami Beach chair deal signed | Conflicting — Herald (Sept) vs city official (Oct 12) |
| GTA 6 umbrellas on South Beach | Reported — GTA BOOM |
| NINE1NINE banner planes are Rockstar's | Unverified |
| Ad fights could delay the game | False — local ad deals only |
The bottom line
Rockstar's Miami takeover is real, but the public-property pieces depend on votes and contracts. None of it touches the November 19 date. Watch October 20. The real-world city: what city GTA 6 is based on.
Sources checked
- Miami Herald, Rockstar Report
- GTA BOOM (Oct 12), GTA BOOM (Oct 15)
- Miami New Times (2023 E11EVEN banner)
Update log — 2026-10-15: Published. Will update after the October 20 vote.
Frequently asked questions
- Is Miami really becoming Vice City for GTA 6?
- Partly. The Kaseya Center sign is up and Wynwood Walls has GTA 6 murals. County branding at the airport and port depends on an October 20 commission vote.
- Why are Miami-Dade officials against the GTA 6 deal?
- Critics, including a commissioner and the county sheriff, object to linking public property with a game known for violence against police and pedestrians.
- Did Rockstar fly the NINE1NINE banners over Miami Beach?
- Unconfirmed. Reports say nobody has confirmed who is behind the flights.
- Will the Miami ad fight delay GTA 6?
- No. These are local advertising deals and don't affect the November 19 release.
Keep exploring GTA 6
Has played every mainline Grand Theft Auto since GTA III in 2001.
Editorial note: GTA6Home is an independent fan resource and is not affiliated with Rockstar Games or Take-Two Interactive. We track official Rockstar announcements and update this guide whenever the facts change — the “Last updated” date above reflects the latest review. Anything not officially confirmed is labeled per our Editorial Policy.