Guide
What Wall Street Expects From GTA 6: Analyst Targets and Sales Estimates
On this page
Current status
- Current status: Analyst notes from October 13–15. Take-Two reports earnings on November 9.
- Last verified: October 19, 2026.
- Sources checked: Benzinga, StreetInsider, Fortune, Take-Two investor relations.
- What is confirmed: Take-Two's earnings date (November 9, after market close, with a 4:30 PM ET call).
- What is not confirmed yet: any GTA 6 sales or pre-order figures from Take-Two.
Price targets and ratings
| Firm | Rating | Price target | Source |
|---|---|---|---|
| Bank of America (Omar Dessouky) | Buy | $368 (street high) | StreetInsider (Reported) |
| Wells Fargo | Overweight | $300 | Benzinga (Reported) |
| Raymond James | Strong Buy | $300 | Benzinga, StreetInsider (Reported) |
| StoneX | Buy | $300 | StreetInsider (Reported) |
| MarketBeat consensus (21 analysts) | Moderate Buy | ~$299 average ($170–$368 range) | Benzinga (Reported) |
StreetInsider reported shares up about 3.9% to $209.04 in mid-day trading on October 15, after a roughly 5% drop on October 13. That move came on reports of a possible PC window and worries about leaks.
Unit and revenue estimates
Reported (analyst and research-firm estimates):
- Wells Fargo: about 50M units at a $90 average gross price, versus about 33M units at $80 that it says is implied by Take-Two's outlook. It doesn't expect Take-Two to share pre-order data before launch (Benzinga).
- Newzoo: projects $3.25B to $5.2B in first-week revenue, based on early pre-order data (Fortune).
- Take-Two guidance: FY27 net bookings of $8.0B to $8.2B (as summarised by Benzinga). Check the company's own releases for exact wording.
Analysis: the gap between "implied by guidance" and analyst models is why the November 9 call matters. See how much money GTA 6 will make.
The budget question
Reported: StreetInsider says Citi's analyst read Jennifer Kolbe's Bloomberg comments as indicating GTA 6 did not cost "more than $1.5 billion" to produce. Comparing that with $2.4B of capitalised software and development costs on Take-Two's balance sheet, Citi estimates about $900M is unrelated to GTA 6, which it reads as a hint of another major release in 2027–28. That's Citi's interpretation. Fortune separately notes that Take-Two has never disclosed the cost, and cites a third-party ranking estimating about $2B including marketing. No official budget exists.
Confirmed vs rumored: forecasts
| Claim | Status |
|---|---|
| Take-Two reports November 9, call at 4:30 PM ET | Confirmed (Take-Two) |
| BofA $368, Wells Fargo/Raymond James/StoneX $300 targets | Reported (analyst notes) |
| ~50M units at ~$90 (Wells Fargo) | Analysis (analyst estimate) |
| $3.25B–$5.2B first week (Newzoo) | Analysis (projection) |
| Official GTA 6 budget | Not disclosed |
| Official pre-order numbers | Not disclosed |
The bottom line
Analysts expect GTA 6 to beat the sales Take-Two's guidance implies, with price targets of $300 to $368. The next hard data point is the November 9 earnings call. Treat every number here as an estimate. This isn't financial advice. See our earnings preview.
Sources checked
- Benzinga: GTA VI is 36 days away and Take-Two stock is down over 20% this year
- StreetInsider: slew of analyst comments sends Take-Two up 4%
- Fortune: GTA 6 is taking over Miami (Newzoo projection)
- Take-Two: Q2 FY2027 results date
Update log: 2026-10-19: Published. Not investment advice.
Frequently asked questions
- How many copies will GTA 6 sell?
- Nobody knows yet. Wells Fargo models about 50 million units, but that's an analyst estimate. Take-Two hasn't released sales or pre-order figures.
- What is the Take-Two price target before GTA 6?
- Mid-October targets ranged up to $368 (BofA), with Wells Fargo, Raymond James and StoneX at $300. MarketBeat's consensus average was about $299.
- How much did GTA 6 cost to make?
- Take-Two hasn't disclosed it. Citi read Rockstar's comments as implying no more than $1.5 billion, and third-party estimates including marketing are around $2 billion.
- Is this investment advice?
- No. These are reported analyst views and estimates, for information only.
Keep exploring GTA 6
Has played every mainline Grand Theft Auto since GTA III in 2001.
Editorial note: GTA6Home is an independent fan resource and is not affiliated with Rockstar Games or Take-Two Interactive. We track official Rockstar announcements and update this guide whenever the facts change — the “Last updated” date above reflects the latest review. Anything not officially confirmed is labeled per our Editorial Policy.